Data Mining & Predictive Analytics

Tom Khabaza


Predictive Analytics


Predictive analytics is a family of business solutions which embed data mining into a business process.  Data mining is the “predictive core” of predictive analytics.


Predictive Analytics can help you to:

· Understand your customers better

· Attract, grow and retain profitable customers more efficiently

· Understand risk

· Detect fraud

· Keep up with changing patterns

· Improve your strategy

· Make your operations more efficient and effective (at the same time)

· Make your organisation smarter


Predictive Analytics can enhance existing solutions through:

· Improved accuracy of recognition or detection

· Adapting to changing conditions


Predictive Analytics can also lead to new solutions based on:

· Previously unknown and completely new knowledge

· New capabilities and improvements to your business processes




Copyright (c) Tom Khabaza 2010-12.